Milan: Take an otherworldly trip through the Balloon Museum featured in ‘Emily in Paris’

Fancy following in the footsteps of ‘Emily in Paris’? The colorful Pop Air Balloon Museum featured in season 3 of the popular Netflix series is making its way across Europe.

After mesmerizing people in Paris and Romathe interactive exhibition is now in MilanItaly, until 12 February.

Inflatable works by 18 artists and collectives fill the 6,000-square-meter Superstudio in via Tortona 27, about 20 minutes’ walk from Piazza del Duomo.

Digital art installations take visitors on a psychedelic, dreamlike trip through the exhibit in a kaleidoscope of colors.

Huge balloon sculptures, including ‘Silenus’ – a sleeping giant by Max Streicher – and ‘Airship Orchestra’ – a luminous gaggle of zoomorphic figures by Eness – created otherworldly spaces for visitors to walk through.

To truly relive Emily and Gabriel’s ‘will they, won’t they’ romance, head to ‘Hypercosmo’, a giant swimming pool ball pit beneath a suspended, colour-changing sky of balloons.

The Balloon Museum will be in Milan until February 12, 2023. Tickets start from €14 on weekdays and €18 on weekends.

Is the interactive art trend here to stay?

Interactive art exhibitions have been cropping up in major cities across the world since the pandemic. Born out of lockdown advancements and interest in technologiesincluding virtual reality (VR), such spectacles are inspiring existing attractions and enterprising tourist boards to jump on the trend.

From a time traveling VR experience at Notre Dame Cathedral in Paris to the giant virtual Art Future exhibition that took over Croatia’s capital in 2022, the travel industry is finding new and exciting ways to use tech to enhance visitor experiences.


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