Right… Let’s talk about the yellow iPhone 14…
While on the surface it looks like a simple marketing injection to drum up interest in the six-month-old iPhone 14 until it’s time for the new iPhone 15, I suspect Apple’s color update will do more than just offer one more. an option for those who want to buy the latest iPhone. Cupertino’s tradition of “spring colors” dates back to 2020, when the iPhone 12 series phones were accompanied by a bright purple iPhone (many loved this). Then in spring 2022, the iPhone 13 lineup was expanded with a dark green model, and now it’s time for the biggest Minion fans to rejoice when they get a bright yellow iPhone that jumps seasons and looks like this. summer itself! Look, I don’t need a yellow iPhone. Nobody does. In fact, no one needs a black, white, purple, red or blue iPhone either – 95% of us keep our phones in cases. But when I saw the yellow iPhone, it… spoke to me. It’s so new, yellow… So… unnecessarily fresh looking!
Yes, I’m ashamed to admit that even I, a tech geek (who should be immune to marketing games) thought about getting a new yellow iPhone!
But for now, here’s a reason to be a little more cautious about Apple’s colorful mind games. I’ll also give some practical advice (from personal experience) on how to make your old iPhone look fresh without spending another $800 on yellow paint – if you’re that crazy.
New iPhone 14 in Yellow: Even if you need a new iPhone, buying one might be the worst idea ever
Apple’s marketing machine is on.
Everyone gets it – Apple wants to sell more iPhones, and adding a new color to the range is just another attempt to attract more potential customers. It’s business. Money rules the world. Whatever. But don’t let Apple’s expert marketing get to you. I try to travel as much as I can, and I can tell you that many of the iPhone 13s I’ve seen in the wild have been… green. Now, that could be a complete coincidence, or it could be because green was a new color added to the iPhone 13 lineup six months after the original launch. People love rocking the “new iPhone,” even if it’s just a new paint job. So Apple’s marketing works.
The yellow iPhone 14 is the hottest topic on tech Twitter. Like the 13, the new iPhone 14 is the same phone with a new paint job, but it still seems to be getting people talking. And since the tech world is now talking about the new-old iPhone 14, it would take a couple of weeks for Apple’s marketing machine to reach the “normal people” who might be looking for a new iPhone. Billboards, posters, stores, YouTube ads, TV commercials – we all know what’s coming, and as Chris Martin said, “it’s all yellow.”
According to insiders, Apple held a secret, closed-door event in New York to let select members of the tech world get a look at the yellow iPhone 14 (yes, like it’s a new phone). It’s also worth noting that, unlike in previous years, there is no new iPhone Pro color. It would have been nice to see the iPhone 14 Pro in matte yellow.
Three big reasons show that it’s the absolute worst time to buy a new (yellow) iPhone 14, and they’re the iPhone 13, iPhone 15, and iPhone SE 4
The iPhone SE 4, which will be released in about a year, is rumored to be basically the iPhone 14. The price should be close to $500.
Of course, people choose a new phone with their eyes.
So the look and feel of a phone always matters a lot to the average consumer. Therefore, if a yellow iPhone has always been your dream, who am I to stop you? Heck, I wish my iPhone 13 mini was yellow right now (and it’s possible; keep reading). But whether it’s purple, green, yellow, or rainbow, nothing changes the fact that the iPhone 14 might be the worst iPhone upgrade ever. In Apple’s recent history, but… ever. Granted, this is a topic for a different story (coming soon), but this iPhone update is perfectly timed for Apple, and terribly for those looking to get the best value…
- The iPhone 13 is a much better buy than the iPhone 14 for those in desperate need of an upgrade; it’s 95% the same phone – check out ours iPhone 13 vs iPhone 14 comparison
- The iPhone 15 is only six months away and promises to bring the iPhone 14 Pro to Dynamic Island’s most affordable model; new body with subtle shapes, 2x extra camera lens (achieved via software) and most importantly USB-C – the biggest change to charging since Lightning
- Fresh leaks from the future The iPhone SE 4, expected around a year from now (Spring 2024), hints at a budget phone that’s essentially the iPhone 14 but priced around $500; if you can wait until next year – this is pointless
Buying an iPhone 14 when the iPhone 15 is six months away from release might be the worst tech purchase decision you can make. If you happen to break your current phone, just buy a cheap device until the new iPhone comes out, or use an old phone you might have in your drawer.
Want the new yellow iPhone 14? You don’t have to pay Apple $800! Get a new case or dress up your current phone in a skin that gives it a fresh new look
I think the 2019 Huawei P30 Pro looks cool again. This case did not cost $800.
Buying the iPhone 14 now that the iPhone 15 is around the corner is a big win for Apple. This means you’ll likely get your next upgrade much sooner, but also – when you see the new iPhone 15, you might even be willing to ditch your new iPhone 14, which would be even more profitable for Tim Cook & Co.
Funnily enough, I remember buying the original yellow case for the Huawei P30 Pro about two years ago, which certainly gave it a whole new look (and feel). I think I like yellow.
Of course, the shell is a lot less protective than a case, but it’s also a lot better than the phone naked, which when you think about it, is the only way to show off your new yellow iPhone 14 (if you were to buy one). one). I’m rocking dbrand’s Black Camo case on my iPhone 8 to cover up its broken back and it looks and feels fantastic.
I don’t know if you can tell, but unlike other articles where I try to make sense of the market, this story was just me trying to get the average person to resist the recent hype around the yellow iPhone 14 – because there are much better options coming out. Does it work?
Thumbnail courtesy of Ray Wong (Twitter).