Meta Platforms Inc.’s META Facebook is apparently enhancing users’ “full-screen” experience on Apple Inc.‘s AAPL iOS app by removing buttons — but wait, there’s more.
What Happened: On Monday, social media analyst Matt Navarra took it Twitter and shared a screen recording of what seems like Facebook doing away with buttons on its iOS app.
Facebook has made an interesting change to its iOS app
Look what happens to the top / bottom tab bar and buttons when I scroll 👇👀 pic.twitter.com/HWgAfqF6d1
— Matt Navarra (@MattNavarra) November 21, 2022
The recording shows that Facebook buttons disappear from the iPhone‘s screen while the user scrolls through.
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A Twitter user quickly pointed out that he initially thought it was a bug and “kept closing out of the app” but later realized it was Facebook’s new “full screen” experience.
Why It’s Important: Last year, Adam Mosserihead of Instagram, shared some tidbits about the photo and video-sharing app testing significant changes, including full-screen.
Mosseri also hinted that these changes are being tested in response to the growing competition from ByteDance-owned TikTok and Alphabet Inc.‘s GOOG GOOG YouTube.
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