Google’s Pixel Superfans program is coming to the UK

What you need to know

  • Google is expanding its Pixel Superfans program to the UK.
  • Access to the program is now available to those living in England, Scotland, Wales and Northern Ireland.
  • Members have exclusive access to events and early access to new products and features, among other benefits.

Google launched a program for Pixel smartphone lovers in 2021 ahead of the debut of the Pixel 6 series that year, but it was only available in the US. This exclusivity ends now that the Pixel Superfans program has arrived in the UK.

The program registration form is now available on the Google Store page, where you will be asked about your social media accounts, affiliations and hobbies, and personal information. You’ll also need to tell the search giant what Google, Nest and Fitbit products you use, such as any top Android phones or Fitbit trackers.

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