$70 discount knocks the Apple Watch Ultra back to its all-time low price

That Apple Watch Ultra is Apple’s most advanced wearable to date, and right now you have a rare chance to grab one of these rugged smartwatches at a discount. Amazon is offering an instant coupon deal that will save you an extra $50, knocking the price down to $730 — tying the lowest price we’ve ever seen. Just note that this offer is exclusive to medium and large Alpine Loop-equipped models, so you may need to choose a different band if you need a smaller size or prefer other styles. There’s no set expiration date on this deal, but discounts on the latest Apple devices rarely last long. We’d recommend getting your order in soon if you don’t want to miss out on these savings.

There are several good smartwatch options in Apple’s current lineup, but the Ultra is CNET’s best smartwatch pick. It comes with a large 49mm case, a robust titanium construction, an action button for quickly launching apps and workouts, and a dual-frequency GPS that provides improved tracking accuracy. Voice calls also get a boost with this watch as extra microphones are included in the build. And unlike other models, this Apple Watch includes LTE connectivity as standard.

As for the screen, it’s not just a bigger size that you’ll notice. The screen is also brighter. The always-on retina OLED screen is twice as bright as Apple Watch Series 8. It also has the best battery life of any Apple Watch on the market.

Although this watch is designed with athletes in mind and comes with a ton of sensors and safety features, there are plenty of upgrades that make this watch a compelling choice for the average person as well.

Read more: Apple Watch Ultra vs. Series 8 vs. WATCH: The entire range compared

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