The Korean Business Research Institute has revealed this month’s girl group brand reputation rankings!
The rankings were determined through an analysis of consumer participation, media coverage, interaction and community indices for various girl groups using big data collected from February 12 to March 12.
NewJeans topped the list for the fourth consecutive month with a Brand Reputation Index of 5,362,902 for March. Top-ranking phrases in the group’s keyword analysis included “ad model,” “Billboard,” and “OMG,” while their highest-ranking related terms included “race forward,” “featured,” and “established.” NewJeans’ positivity-negativity analysis also revealed a score of 90.36 percent positive reactions.
BLACKPINK held on to their spot in second place with a Brand Reputation Index of 5,069,149, marking a 2.85 percent increase in their score since February.
H1-KEY also maintained their position in third place with a Brand Reputation Index of 3,361,317, marking a 12.24 percent increase in their score since last month.
Meanwhile, IVE held steady in fourth place with a brand reputation index of 2,704,894 for March.
Finally, (G)I-DLE rose to fifth place with a Brand Reputation Index of 2,588,873, marking an 11.15 percent increase in their score since February.
Check out this month’s top 30 below!
- BLACK ROSE SAID
- H1 KEY
- Girls’ Generation
- THE SERAPHIM
- Red velvet
- Oh my girl
- A pink one
- Bling bling
- Women’s code
- Girl’s Day
- Dream Catcher
- Rocket Punch
- wow! ah!
Watch “NewJeans Code in Busan” with English subtitles below!
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