March Girl Group Member Brand Reputation Rankings Announced

The Korea Business Research Institute has released this month’s brand reputation rankings for individual girl group members!

The rankings were determined by analyzing consumer engagement, media coverage, communication and public awareness indices of 635 girl group members using big data collected between February 19 and March 19.

NewJeans’ Minji maintained its position at the top of the list this month with a brand reputation index of 5,061,658, a 4.0 percent increase in its score since February.

Among the top-ranking phrases in Minjin’s keyword analysis were “million seller,” “Ditto,” and “Billboard,” while its top-ranking related terms were “chic,” “cute,” and “innocent.” The positive-negative analysis of the idol showed a positive reaction of 86.70 percent.

BLACKPINK’s Jisoo rose to second place this month with a brand reputation index of 4,902,969, showing a 44.15 percent increase in her score since last month.

Meanwhile, BLACKPINK’s Jennie ranked third with a brand reputation index of 4,423,131.

Finally, NewJeans’ Hanni and Haerin rounded out the top five in March in fourth and fifth place, respectively.

Check out this month’s top 30 below!

  1. Minji by NewJeans
  2. Jisoo from BLACKPINK
  3. Jennie from BLACKPINK
  4. Hanni from NewJeans
  5. NewJeans’ Haerin
  6. Girls’ Generation’s Taeyeon
  7. TWICE’s Nayeon
  8. TWICE’s Mina
  9. Karina of Aespa
  10. Danielle from NewJeans
  11. NewJeans’ Hyein
  12. Red Velvet’s Joy
  13. Rosé from BLACKPINK
  14. aespa winter
  15. Kim Chaewon of LE SSERAFIM
  16. Liz from IVE
  17. Lisa from BLACKPINK
  18. Kazuha of LE SSERAFIM
  19. Red Velvet’s Seulgi
  20. TWICE’s Dahyun
  21. TWICE’s Jihyo
  22. Girls’ Generation’s YoonA
  23. Oh My Girl’s YooA
  24. King IV
  25. Gaeul from IVE
  26. Leeseo from IVE
  27. Jiwoo from NMIXX
  28. IVE’s Jang Won Young
  29. Oh my daughter Arin
  30. Girls’ Day Hyeri

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